For the launch of their new luxury Estee Lauder fragrance, Serene Sierra, with its captivating pistachio scent, we captured the essence of sweet honey and mimosa, harmoniously blended with the warm undertones of pistachio accord. This shoot was both exciting and challenging!

I was the director/AD for a series of campaign social videos and assets for Aveda promoting the new Invati ultra advanced haircare range featuring ambassadors:

Bex Campbell @bexcxmbell, Mel Schilling @mel_chilling1, Andrew Le Page @Andrewlepage and Tasha Ghouri @tashaghouri

Client: Estee Lauder

Producer: Emily Wood

Video: Oswald Lam & Elliott Lush

Director/AD: Erin Barry

1st AC: Daniel Wolf

Sound Recordist: Matt Buckley

Stylist: Aartthie Mahakuperan

Make-up: James Goff & Alex McClughen

Hair: Victor Gonacalves

Set Designer: Olivia Clifford

Photographer: Jen Salt

Editors: Sam White & Bruna Tolomeli

Copy: Sheena Isokariari and Luke Todd

I worked with McCann on the art direction and concepting of the Maybelline’s “ Make up not Waste “ campaign which included the TVC and social posts

I was the supporting creative director for 2 beauty shoots for Nordic skincare brand Lumene.

Agency: Digital Fairies

Model shoot shot by Maya Skelton

Still Life shoot shot by Charlotte Oldman

I worked on editing videos and banner ads for The Royal mint campaign.

Worked as a freelance digital designer/AD on various advertorial campaigns and HPTO

Art direction and design for social assets for REM Beauty (Ariana Grande’s make-up collection)

Worked on the UI/UX for a re-design of the Saucony US website for both desktop and mobile for Rosie Lee agency

I was the supporting Creative Director on the SKII skincare campaign shot at Pier 59 studios in NYC in May 2023 with photographers Kat Borchart and Keith Greenbaum.

I worked with Diageo on their Tanqueray, Baileys and Malts account as a digital designer working on various briefs across: UI design, email and editing video and creating social posts for various campaigns across the DE, FR, BE NL markets

I worked with London design agency Liberation on the launch of chromebooks and google pixel. This included designing various landing pages, emails and also video editing the CA google pixel videos.

I worked with Clearscore as a digital designer on various design briefs across social, UI design and email design.

I worked with beauty brand Susanne Kaufmann to design a series of social posts.

I worked with Brandtech Consulting on the US Tresemme concepts

I art directed a series of BAU shoots for Trinny London based on the theme “ JOY “

I worked as a digital designer and art director across the Mercedes Benz account on various briefs across social, digital, banner design other marketing materials.

I worked with Profusion agency on their Rolls Royce account designing and art directing new and refreshing email templates to launch the new Phantom and Phantom Extended Series II.

During my time at Selfridges I worked across the BAU workflow and designed up to 15 emails per week along with designing the homepage and feature pages. I also designed banners for their affiliate markets.

I worked as freelance designer for Cult Beauty across their email campaigns banners and landing pages

During my time at Ted Baker I designed and built up to 20 emails per week. I also created animations and landing pages across Ted's social media channels. 

I worked with Doc Martens helping with digital design and art direction support across various videos and campaigns

I worked with Churchs shoes/prada group to create and art direct a series of social ads and videos to help with their social marketing campaigns.

I worked with Oliver Agency on art directing and storyboarding their ad for Degree deodorant across social channels

I worked as a freelance digital designer and art director with By Terry designing various campaigns and concepts for their website, email campaigns and social posts.

I was the Global Digital Creative Lead Art Director at Swarovski

My responsibilities included art direction, video editing and animation across all social assets on Atelier instagram and the Swarovski masterbrand channel. Also the art direction of email newsletters, Ecommerce packshots, and video shoots and other in-house digital creative. UI Design across the Atelier Swarovski website demonstrating best practice in e-commerce design and functionality.

I worked with Sure UK as a photographer and designer on concepts for their social media accounts.

At Farfetch I was brought on to code and design weekly global email campaigns across 10-15 territories within their CRM team along with concepting new ideas for the editorial team 

I work with Invisibra on re-designing their website to give it a more modern look/feel

I worked with new look on refreshing the UI design of their homepages and feature pages along with email design

At Space NK I worked across various campaigns creating animated Gifs, designing emails, homepages and affiliate banners for both UK and US sites. 

I worked as a freelance photographer for BUST magazine and shot an editorial with Actress Uzo Aduba from Orange is The New Black. 

During my time with Net-a-porter I worked across the CRM team designing emails, landing pages, and banner design within their global markets. 

I worked on a UI design project across L'Oréal's various websites Vichy, Skinceuticals, and La Roche Posay. 

I worked as an art director on the guardian jobs campaign. This included sourcing imagery and look and feel of the campaign and developing the concept to completion. 

I've worked with Jo Malone on designing concepts across email campaigns, landing pages, UX/UI on mobile and desktop landing and product pages.

I work with a local publication Fitzrovia and Soho Journal as a freelance photographer taking portraits of various creative people. I've really enjoyed meeting new people in the city and neighbourhood I live in. 

I worked with Elemis on re-designing their Time To Spa website. This project consisted of re-designing brand banners and category banners and also re-designing email campaigns and the art direction of the look/feel. 

I worked with Peak within their CRM team to design and translate the branding of their app into email campaigns that were engaging and thoughtful. During this time I art directed each campaign and sourced all of the brand imagery. These campaigns and promotions included animated gifs and were translated further across to many different countries and territories. I also worked on social media designs that challenged consumers to engage with the app.  

I've worked with Arcadia group for a few years now designing email campaigns and landing pages across many of their different brands: Miss Selfridge, Evans, and Wallis. 

Worked on a re-skin and design of OTO CBD website

I work with Deliveroo on designs and concepts for email and promotions on social media.  

I've worked with Deckers brands across Ugg and Teva designing various email campaigns and landing pages. 

I worked with a team on a re-design of the travel supermarket website. My role in the project was to reskin all existing content and design new mobile templates. 

I worked with Immediate media the BBC magazine publishing house on digital briefs such as advertorial design, banner ad design on their many publications: Lonely Planet, BBC Good Food, Radio Times, BBC Gardeners' World and Delicious Magazine. 

I worked with Sleek make-up on weekly email and banner design and design for their social media account.

During my time at Gousto I was brought in to revised and re-design the existing email campaigns to ensure that emails are best in class. I worked with the Acquisition & CRM teams to concept and art direct food photography shoots that I then used to re-design a series engaging email campaigns

At Harrods Media I was brought in on a project to re-design their website and migrate their blog content. I also created a new blog template and navigation menu.